Project Title
URLab / User Research Lab
Project Title
The User Research team at Ubisoft approached me to create a new logo and visual style for their internal documents - something distinctive and easy to identify across the various teams within the department. They needed a flexible design that could scale down effectively for use as a favicon or mobile app icon, along with a shortened brand name to make the identity more memorable.
Project Client
Ubisoft Reflections
Project Type
Brand Identity, Brand Guidelines, Logo Direction
Logo
As this was an inhouse brand, I wanted to pay homage to the original Ubisoft logo as the team was not tied to any particular game or project. I used the original shape, but used the inner rings to demonstrate how they all worked together in conjunction and eventually came together to create a colour transition.
