Project Title
Mental Apocalypse
Project Synopsis
One of my favourite hobbies is playing World of Warcraft with my guild, Mental Apocalypse. MA is a close-knit group of long-time friends who share a deep passion for the game and high-end raiding. Over the years, we’ve built
a strong community with regular in-game progression, real-life meetups, and social events.
Our dedication has paid off, having recently broke into the Hall of Fame's top 100 worldwide rankings on a two day schedule. With this achievement, we’re now looking to establish a distinctive guild logo and brand identity - something our members can wear with pride and that will help us promote
our guild through merchandise and recruitment efforts on Discord.
Project Client
Personal
Project Type
Brand Identity, Logo Direction, Stream/Thumbnails, Merchandise
Guild Name Origins & MA Logo
The name Mental Apocalypse reflects the intense focus and mental endurance required to clear cutting-edge content, while also nodding to the pressure of progression raiding - where
a single mistake can unravel an entire pull.
What began as an inside joke between long-time friends eventually stuck - a name that captured both the intensity of progression raiding and the friendships that have kept the group together over the years.
We wanted our logo to reflect that duality: the balance between chaos and control, pressure and precision.
YouTube Thumbnails - Nerub-ar Palace Raid
Merchandise Drop
To commemorate our success in the Liberation of Undermine raid, we've designed a special edition t-shirt
to distribute to members at our annual meetup.
The artwork showcases the iconic final boss, Gallywix -making it a bold and recognizable tribute to the raid.
After developing initial sketches and concepts, we worked with the artist to subtly incorporate the MA logo into the design and enhance the overall detail.
We decided an additional version with the roster on the back would provide a more personal and lasting touch.
